TINA FRONK
Social Media Coordinator
June 2017 - April 2022
Social Media & Public Relations Specialist
June 2017 - April 2022
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Create and write social content for Facebook, Instagram and Twitter for people who are interested in conservation, preservation and outdoor recreation
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Find user-generated content to create compelling posts on Facebook, Instagram and Twitter
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Moderate user comments and messages to ensure appropriate engagement with ODNR and Ohio State Parks
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Develop and execute social media strategy across nearly 330,000 followers on Facebook, Instagram and Twitter to engage followers and increase awareness of ODNR and Ohio State Parks
Created and wrote social content for Facebook, Instagram and Twitter for 18-65-year-old taxpayers who were interested in outdoor recreation to increase brand awareness and public favor of Metro Parks
Wrote engaging digital content which resulted in increased awareness and support of Metro Parks
Utilized Sprout Social to analyze and report social media results monthly to highlight growing engagement
Developed marketing content such as blogs, paid social media advertisements and promotional videos for social media channels
Designed and delivered Facebook training for staff to help them better engage with followers
Consulted on a social media strategy that led to the passage of a $6 million levy
Wrote witty and informative blog posts that led to increased awareness of events and park offerings
Copywriter & Public Relations Specialist
April 2016 - September 2016
Provided public and media relations services to support clients' marketing strategy
Crafted news and press releases and researched media opportunities to increase clients' media coverage
Built relationships with local media outlets and wrote and pitched stories for clients
Social Media Coordinator
January 2014 - April 2016
Created and wrote social content for Facebook, Instagram and Twitter users of all ages who were interested in mental health and addiction recovery services and resources
Strategically planned content and monitored social media to boost engagement with followers
Developed and wrote website content to increase awareness of ADAMH services and impact
Organized logistics for internal training and community events
Created marketing materials to raise awareness about and build support for ADAMH
Consulted on a social media strategy that led to the passage of a $71.6 million levy
Research Analyst & Public Relations
April 2013 - October 2013
Led the elderly abuse calendar project and wrote copy for the calendar
Wrote and edited press releases and blog posts for Child Support Enforcement Agency and Prosecutor's Office